When you list your home with Fraida Varah Real Estate Group you get a results oriented marketing plan including the following:

1. Pricing your home at fair market value assuring the quickest sale at top dollar and home staging advice that is essential for making your home look most desirable to all potential buyers. These two skills are 90% of the “getting your home sold” equation.
2. Our listing manager tracks all your showings, answers co-operating realtors’ questions and solicits feedback from the realtors and consumers who have seen your home.
3. You are provided regular market updates along with market re-positioning recommendations as may be required to ensure your home does not become “stale” on the market.
4. Neighborhood telemarketing program inviting your neighbors to suggest prospective buyers that they would like to have as neighbors.
5. Post a "For Sale" sign. This is your 24 hour-a-day silent on-site salesperson.
6. Superior quality color printed feature sheets distributed to prospective buyers.
7. High-impact web presence. Because 90% of buyers start their home search on the Internet, your home will be marketed on a number of websites including  Fraida.com, TimesUnionHomeport.com, Realtor.com. High quality pictures of your home will be featured on Tour Factory.com where your home will be seen on Homes.com, Trulia, Yahoo, Google, Zillow and about 20 other home marketing sites.
8. Instant notification of your listing to our current buyer clients as well as other prospective buyers in our database.
9. Custom marketing solutions tailored to current market realities.

For a testament to my effective marketing techniques, visit my What Our Clients Are Saying page of this site. I have successfully helped over 1900 clients buy or sell a home. See our Performance Results page of this site.

We are committed to helping you sell your home quickly, for the most money and the least inconvenience to you.